In parallel to building a framework to document underdog activists’ successes in Surmountable, Adam has helped turn the similarly underrepresented skillset of search engine optimization (SEO) into a thriving field during his 20-year career. He began as a freelance web designer and worked in-house at the leader in digital signage software before moving to Manhattan in 2004 to pursue SEO full-time with both startups and Fortune 500 enterprises. Most recently, Adam was promoted into his current agency’s first ever global head for the discipline where he now leads over 250 practitioners worldwide. This role comes as the culmination of a journey punctuated by winning Best Large SEO Agency at the 2019 U.S. Search Awards and Best SEO Campaign at the 2019 OMMA Awards after rebuilding the company’s U.S. department from the ground up with just one other colleague in 2012. He has spoken at events ranging from VOICE Summit to Onward to SMX Advanced, was the keynote speaker at the IAB Forum 2019 in Montevideo, Uruguay, and judged entries for the inaugural 2020 Global Marketing Awards.
While building an award-winning marketing team, Adam has also been an executive producer of notable independent films such as Refugee (2018), hailed as “an extraordinary film … incredibly moving” by BBC World News, Shooting an Elephant (2016), official selection of the Tribeca Film Festival, and Outpost (2020), now available on DUST. He was also just named to the prestigious NationSwell Council after serving from 2010-2013 as a board member of Upwardly Global, where his events generated the nonprofit’s first ever press coverage in the New York Times and New York Daily News for immigrant and refugee job placement assistance.
Adam is now applying his two decades of business insights to the stagnant analysis of civic engagement by showing how activist fervor and resilience can effectively lead to meaningful victories. He lives in New York with his wife.